Wednesday, February 20, 2013

RIP Hotmail, 1996-2013

Hotmail

I know that I have a Hotmail account; I just don't remember what year I used it last.  How about you?

Microsoft is replacing Hotmail with Outlook.com by the summer.  Hotmail accounts will still be usable, but they will be rerouted to the Outlook.com site as will MSN.com accounts.  Microsoft is expecting the Outlook service to rival Gmail and will be actively courting Gmail users.

There are already 60 million Outlook.com accounts and it is has just passed out of the beta stage, which began in July 2012.  Hotmail has roughly 350,000 accounts.  It was launched in 1996 and bought up by Microsoft in 1998 for $400 million.

If you're not prepared to switchover, be prepared for this: Microsoft is rolling out a $30 million marketing blitz.

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